Duration: 1-2 Months
Role: My role as the designer was to create a brand that resembles a warm yet sufficient identity that connects the restaurant to the casino and its members.
Programs: Adobe InDesign and Adobe Illustrator
Problem
The primary objective for Noodle Bar's branding was to establish a strong, memorable identity that would differentiate it from the competition, attract a diverse range of customers, and convey the essence of their brand: a fusion of Asian noodle traditions with a modern twist for the casino.
Solution
My design solution for this project is to develop a simple yet distinctive name and logo that featured a stylized noodle bowl with chopsticks. The logo encapsulated the essence of the brand in a visually appealing way.
I chose a combination of vibrant and warm colors, such as orange, red, black, and light brown, to reflect the rich flavors of Asian cuisine and the natural ingredients used in the dishes. I designed a sleek menu that emphasized the range of noodle meals and sides available. As well as a menu layout that is easy to navigate with detailed explanations of every dish.
Artwork
You may view my work below. Enjoy!
Marketing Strategy
Launched a pre-opening marketing campaign to generate buzz, including teaser social media posts and promotions across the casino and teamed with an agency to place the restaurant on billboards.
Implemented the content on the Gold Country Casino Resort website featuring the menu while also marketing events, promotions, etc. from around the casino. Regarding the app for the casino, I added Noodle Bar to the dining page displaying photos of the delicious food and presentation of the brand. Ensuring seamless integration within the casino app, so users can easily find and access your noodle bar. This involved working with the app developers to create a dedicated section or link for your restaurant.
Results
- Increased brand recognition and customer loyalty.
- High online visibility with a growing number of positive reviews.
- A diverse customer base, including both Asian cuisine enthusiasts and those seeking a modern dining experience.
Noodle Bar's branding approach successfully blended the traditional with the contemporary, creating a unique and memorable dining experience for customers, and establishing the restaurant as a standout destination in the competitive restaurant market.
