Working as a graphic designer at Gold Country Casino Resort has been a unique and engaging experience that has provided me with valuable insights and challenges. As I reflect on my role in this industry, I can identify several key aspects that have defined my journey.
Role
In the casino industry, the balance between creative expression and responsibility is critical. While I had the freedom to explore innovative design concepts, I must do so within the bounds of attracting the audience through signage print design, digital advertising, etc.
Balancing Responsibility & Creativity
Working in the casino industry required me to immerse myself in the casino environment. I had to learn about the atmosphere, culture, and branding that casinos aim to establish. It was crucial to understand the target audience, the branding behind the casino design, and the importance of creating visually appealing materials to enhance the overall experience for visitors.
Understanding the Casino Environment:
Collaboration and Diverse Projects
Conclusion
As a graphic designer 2, I worked well in team lead projects and collaborations. These projects included designing promotional materials for events, creating signage, updating and editing content on the Gold Country Casino App and website, developing digital assets for Food and Beverage, and working on branding initiatives. Each project presented a unique set of challenges and opportunities for creativity. I also worked on creating art for machines on the gaming floor, working with Wordpress, creating assets for the Hotel and Resort, working with the Marquee, artwork for RV Parking, etc. Effective collaboration was a fundamental skill in this role. I had to work closely with the marketing team and agency, compliance officers, human resources, food and beverage, special events, Players Club, and other departments to ensure that my designs aligned with the casino's goals and objectives. Effective communication and the ability to translate ideas into visual designs are crucial. Collaborating with my fellow graphic designers is one thing I enjoy doing, creating together and admiring each other's work around the casino, website, app, etc.
One of the most rewarding aspects of my role was knowing that my designs had a direct impact on the customer experience. Whether it was creating an enticing poster for an upcoming event or designing a user-friendly app or website, I played a part in enhancing the overall experience for casino visitors.
You may view my work in the gallery below. Enjoy!
Marque that was used to display promotions, events, food venues, anything that helped draw the audience into the casino.
An ad I worked on promoting the casino and it’s food venues for Butte County Newspaper.
Below are art concepts I created for the hotel room TVs at Gold Country Casino Resort. I worked with DIRECTV to upload these images to a specific channel to advertise what we offer at the casino as well as the extension to some of the venues for our guests!
